“Pocket Plans” started as a passion project in 2021, and has since become a formidable presence in the Etsy marketplace for digital stationery, like planners and widget stickers.

The project was built around the emerging trend of digital note-taking, as more users switched out of traditional pen-and-paper methods. In singlehandedly managing the online store and digital marketing channels, I was able to perform market research and actively seek feedback to improve the quality of products. In 2024, as part of plans to expand the suite of digital products, a rebranding strategy (away from “The Paper Plan”) was developed and rolled out.